“Flog It!” was a popular British daytime television program that aired for 17 years from 2002 to 2019. Produced by the BBC and hosted by Paul Martin, it attracted a loyal following for its unique blend of antiques appraisal and auction excitement. If you’re curious about the show’s premise, cancellation, or why it gained such popularity, this article delves into all aspects of “Flog It!”, including common questions searched online.
The Premise of “Flog It!”
“Flog It!” combined two essential elements of antique shows appraisal and auction. Its format bore a close resemblance to the more established Antiques Roadshow, but with a twist. People from the general public would bring in items they believed might have value. These items were evaluated by expert antique appraisers, and the owner was given a choice: either keep the item or sell it at auction.
Often, viewers witnessed unexpected treasures hidden in the attic or family heirlooms commanding higher prices than expected. The tension of the auction block added a dynamic element to the show, which kept viewers hooked for years.
The Host: Paul Martin
A critical factor behind the success of “Flog It!” was its long-time host, Paul Martin. With a background in antique dealing and social history, Martin had the charm and knowledge that resonated with the show’s audience. His ability to explain the history and significance of an object in an engaging way made the program as much an educational experience as it was entertainment.
Martin’s charisma and enthusiasm for antiques played a key role in keeping the show fresh and engaging for viewers over its long run.
The Show’s Popularity and Unique Appeal
“Flog It!” was particularly appealing because it offered the average person the chance to be part of an auction and possibly earn a significant sum of money. Items ranged from ordinary bric-a-brac to hidden gems, and the thrill of seeing something unexpectedly valuable added suspense. The show’s educational nature also helped viewers develop a deeper understanding of antiques, collectibles, and history, which made it a staple for antique enthusiasts.
Additionally, the show toured various locations across the UK, bringing a regional element to the episodes, highlighting local history and places of interest. This travel aspect, along with its focus on diverse, everyday items, made “Flog It!” accessible to a broad audience.
Why Was “Flog It!” Cancelled?
Despite its consistent ratings, the BBC decided to cancel “Flog It!” in 2019 after an impressive 17-year run. According to BBC executives, the decision to end the show was part of a broader strategy to refresh the BBC’s daytime schedule and make room for newer programs. Dan McGolpin, controller of BBC programming, mentioned that it was time to move on and modernize the line-up, introducing more diverse and contemporary shows.
Although “Flog It!” Having established a loyal audience, the BBC realized that it needed to adapt to the changing preferences of its audience. Early 2019 saw the airing of the episodes that were shot prior to the cancellation, and the show continues to have a devoted following.
What Made “Flog It!” Stand Out?
Several factors made “Flog It!” a beloved program:
Appraisal Expertise: The show had a rotating panel of experts in antiques, who provided in-depth analysis and historical context for the items.
Regional Focus: Each episode was filmed in different parts of the UK, showcasing regional treasures, auction houses, and local communities.
Auction Drama: While many antique shows stop at appraisal, “Flog It!” went a step farther and let the audience see how auctions frequently turn out.
Educational Value: Viewers often learned about the history, craftsmanship, and market value of antiques, enriching their knowledge.
Legacy and Influence of “Flog It!”
While “Flog It!” is no longer airing, its impact on the genre of antique shows remains. It catered to viewers who wanted to see the journey of an item from appraisal to auction, offering a more dynamic experience compared to its predecessors. Moreover, it introduced a broader audience to the world of antiques, making it less elitist and more accessible.
Paul Martin has continued to be a recognizable face in the world of antiques and British television. His contribution to making antiques more understandable and relatable cannot be understated, and his legacy with “Flog It!” ensures his place in British TV history.
The Format of Flog It!
First aired in 2002, Flog It! quickly gained popularity for its engaging premise. The show invites members of the public to bring their antiques or collectibles for appraisal by experts. Items range from family heirlooms to market discoveries, with one key difference from shows like Antiques Roadshow: participants are offered the opportunity to sell their items at auction.
Paul Martin, the charismatic host, presents the show, guiding participants through the process and explaining the significance of their possessions. Expert appraisers evaluate the items on location at venues across the UK, including stately homes, town halls, and even museums. After the appraisal, participants must decide whether to keep their item or sell it at auction. For many, this is an emotional journey as they balance sentimental value with the opportunity for financial gain.
Most Memorable Moments and Valuable Finds
Flog It! has produced some unforgettable moments throughout its run. Over the years, a variety of items from rare paintings to obscure collectibles have fetched staggering amounts at auction. One of the most significant sales was an 18th-century table discovered in East Sussex, which sold for £18,000. In another memorable episode, a Chinese vase purchased for £10 fetched a jaw-dropping £17,000 at auction, shocking both the seller and viewers alike.
The diversity of items on the show is what keeps fans hooked. It’s not just high-value antiques that make an impact every episode showcases a wide range of objects, often revealing surprising histories. From vintage toys and antique jewelry to World War memorabilia and artwork, Flog It! highlights that every item has a story worth telling.
Paul Martin – The Face of Flog It!
At the heart of the show’s success is Paul Martin. Having trained as an antiques dealer, Martin’s knowledge and passion for history add an educational dimension to the show. His easygoing nature and enthusiasm have made him a favorite among viewers.
In recent years, Martin has ventured into other TV projects, including The Great Auction Showdown, where his expertise continues to shine. Despite moving on to new projects, Martin still fondly recalls his time on Flog It!, often comparing it to similar auction-based shows like Antiques Road Trip and Cash in the Attic.
The End of an Era?
After more than 1,000 episodes, Flog It! was discontinued by the BBC in 2020 as part of a broader reshuffle of its daytime programming. The decision was met with disappointment from its loyal fanbase. Despite the show’s official cancellation, reruns remain popular, and its timeless format continues to attract new viewers who appreciate the blend of history, suspense, and auction excitement.
FAQs
What is Flog It!?
Flog It! is a popular British television program that aired on BBC One from 2002 to 2020. The show revolves around people bringing antiques and collectables to be appraised by experts, who determine their value. Items are then taken to auction, where participants can decide whether to sell or keep their possessions. The show combines the thrill of discovering valuable treasures with interesting historical insights.
Who presented Flog It!?
The show was hosted by Paul Martin throughout its run. Known for his affable personality and passion for antiques, Paul became the face of the show, guiding participants through the appraisal and auction processes.
Why was Flog It! cancelled?
The show ended in 2020 after an 18-year run. The BBC announced that it was being axed to make room for new programming. Despite its popularity, the decision was part of a larger shift in the BBC’s scheduling strategy, focusing on developing fresh content.
How did Flog It! work?
Participants brought their antiques or collectables to a valuation day, typically held at iconic UK locations such as castles, museums, and stately homes. A team of experts appraised the items, providing historical context and an estimated value. Participants could then choose to take their items to auction. If sold, they received the proceeds minus auction fees.
Conclusion
“Flog It!” may have ended, but its influence continues in the world of antiques, auctions, and daytime television. For 17 years, it educated, entertained, and intrigued viewers with its blend of history, valuation, and the drama of the auction room. Whether you’re a fan of antiques or simply enjoy the excitement of a live auction, “Flog It!” left a lasting legacy that continues to be appreciated by viewers around the world.
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